Our Story

A personalized spa retreat, close to home.

Founded in 2005 by Allison and Marty Langenderfer, and still founder-led, Spavia began with a simple belief: everyone deserves high-quality, resort-inspired spa care, without the resort price tag and without traveling far to find it.

Relax. Recenter. Renew.

Self-care, made a part of life

A folded Spavia robe and sandals waiting in a guest locker

We believe a spa ritual should be a regular part of life, not a rare luxury — so we built Spavia to make that possible. Resort-inspired treatments, a warm welcome, and member pricing that brings it within reach.

Every Spavia location is locally owned and operated. That means you get the personalized attention of a neighborhood spa, backed by the quality and consistency of a national brand. Our owners are deeply invested in their communities and genuinely love taking care of their guests.

From therapeutic massage and rejuvenating facials to body and beauty treatments, our licensed massage therapists and estheticians deliver a full menu tailored to you. Whether you visit for stress relief, pain management, or simply an hour of quiet, we create a warm, candlelit space where you can truly let go.

“The personal touch of a neighborhood spa, with the consistency of a brand you can trust — wherever you find us.”

Since 2005

Our story

On September 25, 2005, Spavia opened its doors with a mission and vision of making a positive difference in the world one guest at a time and delivering an exceptional experience our guests couldn’t live without. For us, it’s been about a journey, not a race to build a legacy and reputation of being the best, delivering the best and creating a Spavia culture that we are proud of each and every day. We are humbled and grateful for the opportunity to open our doors each day, create exceptional experiences and give back to our communities.

Today, we are doing just that and our focus in creating the best experience with the best products and spa treatments is stronger than ever! Spavia is rapidly growing and with that comes great responsibility to ensure that we are offering the best to our guests, our teams, and our franchise owners. Thank you for being a part of the Spavia journey and welcome to the Spavia family!

What’s in a name?

When the founders Allison and Marty Langenderfer created the Spavia brand, they wanted to create a name that reflected the products and services it offered and deliver results to help their guests relax, recenter, and renew.

What’s in a name? Spavia- ‘via’ in many languages means route or pathway. Our interpretation of Spavia is the route or journey to wellness. Each of our guests have their own journey and at Spavia, it’s so important to create customized, result-driven treatments in a tranquil environment for our guests. It’s our guests’ journey and it begins at Spavia.

It is such a humbling experience to know that since 2005, that has been our focus and today with our growth and owners, brand partners and Spavia team members, we are making a difference. Thank you for entrusting Spavia on your journey to wellness and being our guest. We are so grateful.

Who we are

Our founders

Allison Langenderfer

Founder and President

Allison Langenderfer is President and Co-founder of Spavia. Allison is the passionate leader of Spavia focusing on design, creative and spa retail. Allison is a graduate of Cal Poly San Luis Obispo with an emphasis in marketing and a lifelong belief in ‘learning by doing’ attitude that has fueled personal growth throughout her career. Before founding Spavia, Allison was a professional buyer & regional manager for Macy's which was followed by a successful 12 year career in pharmaceutical sales. Allison drives the passion of Spavia from a focus on Spavia Cares to inspiring the community of franchise partners, team members around the nation. Allison has a personal passion for developing the curated retail experience of Spavia by building an amazing network of partners with world class products. Allison’s market driven approach includes skin care solutions along with relaxation products, and great gifts to make Spavia a go-to retail option in the community. Allison’s greatest personal success can be found at home with her three children who are now starting to forge careers of their own.

Marty Langenderfer

Founder and CEO

Marty Langenderfer is CEO and Co-founder of Spavia. Marty is driven to create innovative concepts that achieve excellence through technology, marketing, operating systems and scalable growth. As an entrepreneur, Marty has an unorthodox background starting first as a CPA at a big six accounting firm which then transitioned into an MBA at Cornell University’s Johnson Graduate School of Management. Shortly after, he joined American Airlines’ Sabre Division where he helped found Travelocity. Lessons learned from creating a world recognized brand helped Marty grow into his next venture as VP of DISH Network, where he focused on marketing, customer loyalty and customer service. During his tenure as an executive, the company grew from less than one million subscribers to over ten million. Marty’s years of expertise in finance, marketing, and operations enables him to lead the Spavia National team in delivering excellence.

The fireplace and mantle in a Spavia Retreat Room

A plush chair and ottoman in a quiet, softly lit corner of a Spavia spa

The Spavia Feeling

A warm welcome, every time

Step into any Spavia and you feel the difference before a single treatment begins. Low light, soft robes, a quiet lounge — every detail is there to help the day fall away.

That feeling is the same in every city we call home, because it is built into who we are — not bolted on. It is why guests come back, and why they bring the people they love.

What Sets Us Apart

The Spavia difference

Locally owned, nationally supported

Each Spavia is independently owned by someone who cares about your community — a personal touch with the backing of a proven brand.

Community engaged

Through Spavia Cares, every spa gives back where it lives: fundraisers, volunteering, hosting events, chair massage for local races, sports club support and more.

Mindful of the planet

Spavia Green has guided us since 2005: natural, paraben-free products, less packaging waste, recycling and energy-efficient spas.

Member-friendly by design

Our membership model makes a regular spa ritual easy, with member pricing on every treatment and unused treatments that roll over.

Licensed, passionate hands

Every massage therapist and esthetician is fully licensed and trained — your health and comfort are always in expert hands.

A full, resort-inspired menu

Massage, facials, body treatments, waxing, and spa packages — everything you need, personalized to you, in one visit.

Warm from the first step

Candlelight, quiet, and a Retreat Room that lets the day fall away before your treatment even begins.

Always close, always easy

Locations across the country with online booking and flexible scheduling, so spa time fits the life you actually live.

Relax. Recenter. Renew.

Our Spalosophy

Relax
Slow down. Sit back. Clear your thoughts. Unwind with Spavia.
Recenter
Get away. Take a break. Immerse yourself. Retreat to Spavia.
Renew
Be healthy. Be strong. Be energized. Get ahead with Spavia.

We care: our core values

With Kindness
Sincerity is a core value deeply ingrained in empathy and the power of positive intent. At our core, we firmly believe that being forthright and candid can be done in a positive, uplifting way.
Excellence | Results Driven
One of our foremost values is excellence in all we do. It's not just about achieving goals; it's about our unwavering focus on improvement.
Curious
Curiosity fuels our spirit of adventure and growth. We are not content with the status quo; we are lifelong learners. Why? Because the world is ever-evolving, and those who embrace change with open arms and an entrepreneurial spirit, thrive.
Always Humble
This value embodies the balance between humility and self-assuredness. Humility reminds us that no matter how successful we become, there's always room for improvement, and there's always something to learn from others.
Resilient
Our resilience is a testament to our commitment to never give up. We are passionate about what we do, and this passion fuels our determination to overcome obstacles.
Engaged in the Community | Give Back
As an organization, we believe in giving back to the community that supports us. We give our time, talent, attention, and treasure. We recognize that our success is intertwined with the well-being of the communities we serve.

Recognition

Our awards

Won by the Spavia brand and by individual Spavia spas.

Spavia Summit, Reno
Best of Sierra Nevada 2026: Gold, Massage · Gold, Spa · Silver, Waxing · Bronze, Facials
Spavia Winter Park, Winter Park
Orlando's Best 2026: Gold, Day Spa
Orlando's Best 2024: Winner, Day Spa
Spavia Thornwood, Thornwood
Best of Westchester 2026: Winner, Facial (Readers' Pick)
Best of Westchester 2024: Winner, Massage (Readers' Pick)
Spavia Cinco Ranch, Katy
Best of Katy 2026: 2nd Place, Day Spa
Spavia Sandy, Sandy
Best of SLC 2026: Bronze, Day Spa
Spavia Naples, Naples
Best of the Gulfshore 2023: Winner, Day Spa in Naples · Winner, Massage in Naples

Spavia's Denver-area spas (8 locations)
Best of Mile High 2026: Bronze, Day Spa

Spavia Today

Grown, one community at a time

65+ spas across 25+ states — and a thousand-strong team of licensed massage therapists and estheticians.

65+spas nationwide

25+states

1000+licensed professionals

Own a Spavia

Bring the retreat to your community

Interested in opening a Spavia where you live? Our franchise owners come from all walks of life, united by a love of hospitality and a belief in the power of self-care.

EXPLORE FRANCHISING

The exterior storefront of a Spavia Day Spa location