Our Story

allison is the creator and founder of spavia. a charismatic and passionate leader, allison has a strong business background with an emphasis in marketing. allison graduated from cal poly san luis obispo and her college motto ‘learn by doing’ has fueled her success throughout her career. her background is diverse having been a buyer and regional manager with macy’s early in her career followed by twelve successful years of pharmaceutical sales.

she loves retail and has developed an amazing retail offering, combining skin care with high-quality relaxation products that guests can take home. allison is very passionate about design. she has an incredible ability to bring together beautiful design with functionality. spavia’s amazing design, from the interior of the spas, to the website is not an accident. her eye for color and her desire to create an atmosphere where anyone will feel relaxed and welcome is the cornerstone of spavia. the guest experience is at the core of allison’s drive to make spavia exceptional and giving back to the community equally important to her and spavia’s values. allison spends her free time with her proudest accomplishments, her three children, and balancing her hectic schedule with massage and yoga. she is also passionate about photography or a great game of golf or tennis.

marty is a spavia founder and an entrepreneur at heart. he is driven to create concepts that achieve excellence. as an entrepreneur, marty has an unorthodox background having started as a cpa in a big six accounting firm. next stop was an mba at cornell universities johnson graduate school of management, before landing at american airlines sabre division where he found his first “start up” travelocity. lessons learned from helping build travelocity from inception were to build a foundation to last.

launching a new travel concept inside a fortune 100 company was an incredible challenge. after travelocity, came echostar,where marty focused on marketing, customer retention and customer service. during his wild ride as a director and then vp at echostar, the company grew from under a million to over ten million subscribers. at his core, marty is very focused on customer retention, enjoying the challenge of growing a business through customer returns. marty enjoys travel and leisure and now at spavia has helped create a very new model. as a startup, the adventure at spavia is just beginning.